“With Covid, we prepared for the worst. But when we were able to reopen our office, we were pleasantly surprised by the incredible increase in demand for cosmetic services, both surgical and non-invasive,” said a board member. Said Bob Basu, MD—certified plastic surgeon in Houston and board vice president of finance for the American Society of Plastic Surgeons.
“Now that the worst is behind us and people are traveling again and back to normal life, I initially thought we’d give up on some of that demand, and it’s not. We really Still seeing very high demand.”
Reasons for the increasing demand for cosmetic surgery
Basu says there are many reasons behind the increasing demand. For many patients, the COVID shutdown and the ability to work from home gave them the time they needed to recover, without disrupting their normal hectic routines. Others say the money saved on things like traveling and eating out during the pandemic allowed them to invest in themselves.
,COVID changed everything, No one was traveling, holidays were cancelled. So I think a lot of families and patients had very high incomes. And so, he found that this is the right time for him to undergo a cosmetic plastic surgery procedure,” Basu said.
The survey also found that Women between the ages of 31 and 45 were most likely to request popular procedures such as breast augmentation, liposuction and tummy tucks., Basu says that Millennials are not only knowledgeable about their options, but are also more open about their choice to have plastic surgery than older generations.
More Millennials Are Seeking Cosmetic Surgery
Basu said, “Millennials are very sophisticated in getting the information they want. They share their experiences with other people through social media platforms or other means. And so, these processes are no longer taboo – they really are. I am relatable and accessible,” Basu said. “Because of this open sharing, patients are also well-versed about the procedures of interest. And so it really allows us to have a really productive discussion about their options.”
Megan Gilbert, 35, was one of the millennials who did her research. When the pandemic brought the busy lifestyle of his young family to a halt, he used the opportunity to focus on his health. But even after losing twenty-five pounds, Gilbert still had some insecurities when looking in the mirror.
“After breastfeeding two babies and losing weight, my breasts no longer look the way I wanted them to,” she said. “And I thought, ‘Why be unhappy with this one part of my body after working so hard to make all these improvements in my life?
A friend referred Gilbert to Dr. Basu, who worked with her to find the right size and type of breast implant. At the same time as her breast augmentation, she performed a breast lift to give her the desired look and shape.
Gilbert said, “I couldn’t be happier with the results. Getting that confidence back and feeling better about myself resonates with every part of my life, including my family.” “I want my children to be happy and safe in their lives and who they are, and if they don’t see that in me, it’s hard for them to see it in themselves.”
Which age group has the most cosmetic surgeries?
Although the boom in cosmetic procedures can be performed by women under 45, Basu says he is seeing more patients in every age group and gender who are interested in procedures to help them look and feel their best. be able to help.
“We find ourselves staring at computer screens a lot more regularly and becoming more aware of our appearance. And for a lot of people, this gives them the idea that they want to look a little younger or less tired. There has also been an increase in facial and neck procedures that want to be seen,” Basu said. “I think something has happened in this country in terms of cultural values on aesthetics and wellness that we haven’t seen before. And I think people are recognizing that it’s okay to do something for yourself.”
The survey found that more than 40 percent of plastic surgeons are reporting longer wait times between consultations and surgery than before the pandemic, so experts encourage anyone considering a cosmetic procedure to plan as far ahead as possible. We do. The first step is always to find a board-certified plastic surgeon who is a member of the American Society of Plastic Surgeons. This ensures that the surgeon is not only highly trained and experienced, but also employs the highest safety and ethical guidelines.